Walgreens wanted to highlight the ease of finding the right coverage with their search tool Find Rx Coverage.
To demonstrate this, we pointed to the observation that by the time most reach retirement, they’ve already managed many seemingly impossible feats…and are still tackling new ones. If they can do all that, they can definitely manage Medicare. Especially with all the ways Walgreens makes it easier than ever.
Client:
Walgreens
Medium: TV, OLV
The Team
Mel Routhier — Executive Creative Director
Mike Ackerman — Group Creative Director
Jackie Virgilio— Creative Director, Copywriter
Kelly O'Keefe — Senior Art Director
Agency — VML