Print and broadcast work for the 2020 Tokyo Olympics.
In her 68 years as an elite athlete and marathon runner, Kathy Martin has broken 8 world records, all after her 65th birthday. Her tenacity and endless ambition inspired us to spotlight her as a BCBS member in celebration of the 2020 Olympic Games. This edit was repurposed from our 2020 campaign work that featured Kathy’s inspiring story.
Client: Blue Cross Blue Shield
Medium: Film, Print, Social, OLV
Print + Social
The Team
Cherie Davies — SVP, Group Creative Director
Kathleen Wille — SVP, Creative Director
Marisa Groenweghe — SVP, Creative Director
Paige Miller — Associate Creative Director
Morgan Richter — Associate Creative Director
Kelly O'Keefe — Art Director
Lauren Lakin — Copywriter
Agency — FCB Chicago