Client:
Bagster
Medium: OLV, Social, Digital
This campaign targeted those looking to declutter, move, or renovate their space. There's nothing like the joy of a clean slate, and that's exactly what Bagster delivers.
For this campaign, we introduced our character Joy. She's a spunky DIY-er and a pro when it comes to kicking your junk to the curb. We leveraged Joy as our brand voice on Bagster's website, through our social channels, and in this fun series of videos that double as a dose of comedy and product awareness.
Film
Throughout this OLV series, we brought awareness to the bag that can (literally) take 3,300 pounds off your plate. We also educated on how to use it and how simple it is to cart it all away when you’re done.
The Team
Kari Hailey — Creative Director
Dina Facklis — Senior Copywriter
Kelly O’Keefe — Art Director
Agency — Geometry