Integrated campaign for Poise pads and liners.
Bladder leaks can be a MOTHER. And whether you’re a new mom or just new to leaks, it’s a lot to deal with—on top of everything else women face. This campaign tackles one of the many ongoing ‘gifts’ people experience after the birth of a child, addressing it head-on in a delightfully cheeky, comforting, and confident tone. From bittersweet laugh leaks during movie night, to late-night leaks while you’re pumping, Poise is there to help women rise above it all.
Client:
Poise
Medium: TV, OLV, Print, Social, Digital
To extend the campaign, we ran print pieces that showcased the experience of new motherhood and its connection to a surprisingly lesser-known reality of the post-baby body: bladder leaks.
OLV + Social
We also tackled the leaks linked to milestones, like age. Knowing that incontinence can affect women as young as 40, we identified contextually relevant events that might trigger their leaks.
The Team
Andrés Ordóñez — Chief Creative Officer
Cherie Davies — SVP, Group Creative Director
Merrin McCormick — SVP, Creative Director
Kelly O'Keefe — Senior Art Director
Lauren Lakin — Senior Copywriter
Agency — FCB Chicago