Client:
myQ Smart Garage
Medium: TV, OLV, OOH, Social, Digital
The myQ Can Do campaign dramatized the endless freedom our app users could enjoy thanks to their new smart garage.
myQ, an app from Chamberlain that can turn any garage into a smart garage, opens up a world of new opportunities—with the simple push of a button. From anywhere in the world, one can get real-time notifications and alerts, receive packages, and have complete control.
Film
Our team had the pleasure of partnering with Trish Sie, OK Go’s director and choreographer, to bring these mini-musicals to life. As our talent sang and danced their heart out, we demonstrated the many benefits of a myQ smart system for an audience that previously had little-to-no awareness of the product.
Social
We used social to help our users maximize their experience with myQ, like linking them directly to resources for troubleshooting. We also provided guidance and in-feed instruction for setup and support.
The Team
Kathleen Wille — SVP, Creative Director
Marisa Groenweghe — SVP, Creative Director
Kim Sheffield — Senior Copywriter
Kelly O'Keefe — Art Director
Lauren Lakin — Copywriter
Agency — FCB Chicago