This PSA was created to encourage social distancing and mask-wearing over the 2020 holiday season.
BCBS came to us wanting to send a friendly message to the world: let’s let holiday cheer be the only thing we spread this year. What manifested was a visual metaphor inspired by holiday lights, representing how deeply connected we all truly are.
Client: Blue Cross Blue Shield
Medium: OLV, Social
The film piece was accompanied by social content reminding our audience about the importance of safety and social distancing measures.
The Team
Andrés Ordóñez — Chief Creative Officer
Cherie Davies — SVP, Group Creative Director
Merrin McCormick — SVP, Creative Director
Paige Miller — Associate Creative Director
Morgan Richter — Associate Creative Director
Kelly O'Keefe — Senior Art Director
Lauren Lakin — Senior Copywriter
Agency — FCB Chicago