Client:
Invesco QQQ
Medium: OOH
To mark the 25th anniversary of Invesco’s QQQ fund, we helped them celebrate in a big way.
Invesco QQQ gives investors access to Nasdaq’s top 100 innovators. With three unique 3D placements in Times Square, we showcased the variety of innovative holdings that can be accessed through the ETF. Both the medium and messaging laddered up to our new tagline by inviting viewers to rethink what’s possible.
To represent a few of our top holdings and the incredible tech they’ve developed, we narrowed in on three examples: VR headsets, EVs, and robotics. We worked with partners BCN Visuals to bring our vision to life.
The Team
Kelly O'Keefe — ACD Art Director
Jack Loftus— ACD Copywriter
Zack Menna — Group Creative Director
Rich Singer— Group Creative Director
Agency — MullenLowe